Andy Murray has become a YouTuber, launching a new show called The Set with his brother Jamie.
What's The Set about?
The show aims to bring a new audience to tennis, which is followed by just 10 per cent of British 18 to 34-year-olds, according to Ofcom.
Why a YouTube show?
Murray decided against joining Wimbledon TV coverage, finding tennis commentary and coverage to be quite down the middle and not interesting or insightful.
What to expect from The Set?
The first episode, released at 5pm on Friday, features the brothers trying to teach KSI how to hit a decent backhand, with other films showing them playing tennis with historic rackets or domestic objects.
Andy Murray got rid of social media on his phone, using a device that only allows phone calls, to be more productive.
What's next for Andy Murray?
Murray's focus on golf has relaxed due to injury, and he has taken on a part-time role as Jack Draper's coach, with The Set being his latest project.
He officially got his handicap down to scratch, shooting a 75, three over par, in the club championships.
The production team behind The Set also made Gary Neville's The Overlap and Kevin Pietersen's The Switch.
Murray's decision to launch The Set gives him total flexibility on when and what he films, with no restrictions on content.
Andy Murray's new path is an exciting development for tennis fans, and The Set is set to bring a fresh perspective to the sport.
The show's release is a significant event, and fans can expect entertaining and insightful content from the Murray brothers.